Posts Tagged ‘public relations’

Flash Media Services adds new services

March 5, 2018



Cynthia Flash


Flash Media Services adds marketing to public relations, writing and editing services

Consolidation of traditional media and diversification of new media leads to change

BELLEVUE, Wash. (March 6, 2018) – Flash Media Services, a boutique public relations agency that has served clients since 2000, is adding marketing to its array of services to better meet the growing needs of clients.

The firm, which specializes in public relations, media relations, writing, editing and reputation management, will now offer an array of integrated marketing services to help clients grow their businesses, revenues and charitable campaigns.

“The media landscape has changed dramatically in the nearly 18 years since Flash Media Services has been in business,” said owner and founder Cynthia Flash. “Businesses that don’t grow and change stagnate and die. I tell my clients that all the time. With this move I’m putting my money where my mouth is.”

In the past, clients with amazing stories could reach potential customers by having those stories told in the traditional media – newspapers, radio and television. But with the growth of the Internet and the proliferation of online news, clients should also hit potential customers directly through integrated marketing efforts that include e-mail marketing, paid online search, social media and online ads. With the amazing array of analytics available, companies and non-profits must no longer guess about what works. They can peer into their customers’ and donors’ habits and react accordingly.

“It’s no longer enough to issue a press release and expect the news to get out. It’s important for companies to create an integrated marketing plan that harnesses today’s technology to reach clients in new ways,” Flash said. “So many new tools exist that anyone interested in growing their business should hire an expert to help implement and manage these tools. Flash Media Services is excited and prepared to help.”

Flash Media Services provides corporate and non-profit clients with media consulting, public relations, project management, online reputation management, writing, editing and integrated marketing services. The company represents clients in a positive light before the public and their constituents through all forms of communication. Learn more at



Once a writer always a writer

October 21, 2014

By Cynthia Flash

Have you ever talked to an artist or an engineer? They really can’t talk without holding a pen in their hand and drawing something to illustrate the point they’re trying to make. They need to use a visual to explain themselves. It’s part of their makeup, their very being.

I’m a bit like that. But I don’t use the pen to draw pictures. I use it to write. I’ve been a writer since I was a young girl. I would write stories for fun in my spare time. I used to write long letters home from camp. I used to hide out in my closet – my own little fort – and fill notebooks with doodles and thoughts.

When I had to choose a career to explore while in 8th grade I remember talking to my father about it. I told him I wanted to be a writer, but I didn’t think it was practical to be a novelist because the chances for success were pretty slim. He encouraged me to consider journalism. I didn’t even know what a journalist was; I’d never thought about who wrote newspapers or magazines.

I took his advice and spent the day with a reporter for the Seattle P-I and became hooked. I joined the junior high newspaper, wrote for the high school newspaper, applied to J School and became a journalist. Easy as that! Well, not really. It was tough, but I stuck it out.

Now that my career has shifted away from journalism to media relations I still write a lot. I write and edit blogs for clients, create news releases and newsletters, ghost write columns for busy executives, and still write under my own byline every once in a while.

But I miss writing for myself. So, this blog will be an outlet for my own writing – and a few other things. I may offer commentary on my life, on life in general, or on the news. It won’t follow a particular format or schedule. It’s just a way for me to keep writing, to showcase my work, and for friends, clients and potential clients to peek into my head.

I welcome your comments. Thanks for reading.

a blog about living, cooking and caring in the Ladino tradition

Flash Media Services

Public Relations • Writing • Editing • Media Consulting